Brought to you by The Grocer and Morning Advertiser
Global Drinks Trends: What Comes Next?
-
Presentation
Main Room
A look into the fastest-growing drinks trends around the world and what they mean for the UK market, highlighting which innovations are likely to succeed, which may struggle to translate, and the lessons brands can learn from past category successes and failures.
What you will takeaway from this session:
- Which drinks categories are experiencing the strongest growth globally?
- What can the UK learn from trends emerging in the US, Europe, Asia and Australia?
- Which consumer shifts are proving universal, and which are market-specific?
- What global drinks trends are likely to be successful in the UK, nd which are unlikely to translate?
- What lessons can be learnt from previous trends that have failed to take off in the UK e.g. hard seltzer?