A former advertising executive turned food and drink consultant, Tim Warrillow founded Fever-Tree in 2005 alongside Charles Rolls. Now its sole CEO, Warrillow has successfully steered the business for over two decades, taking it from challenger brand to market leader in mixers in both the UK and US.

Publicly listed for more than a decade, annual sales at Fever-Tree last year totalled £375m. Meanwhile, the brand’s drinks are now sold in more than 100 countries around the world.

Amid shifting consumer habits, Fever-Tree has successfully diversified into adult soft drinks and non-alcoholic cocktails in recent years. Products beyond tonic now account for 47% of its sales, compared with 39% three years ago.

In January 2025, Fever-Tree sold an 8.5% stake to US drinks giant Molson Coors for £71m.

On stage at Drink Tank, Warrillow will share his views on shifting market dynamics and what they mean for the future spirits and soft drinks in hospitality and retail, as well as reflecting on the ups and downs of a two decade-long career in drinks.