Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Guinness, Hop House 13, Smirnoff, Cîroc and Ketel One Vodkas, Gordon’s and Tanqueray Gins, Johnnie Walker and Haig Club whiskies, Captain Morgan and Baileys. Our brands are crafted, authentic, relevant, luxury, with something for every taste and celebration, big or small.
We are passionate about our customers and consumers and in providing the best possible experience, from every single one of our products, and in how we go about our business.
We’re innovative, constantly searching for new ideas that drive growth for us and our customers and we’re courageous in pursuing the full potential of our brands.
We work hard to support our customers in growing their business by providing clear consumer insights and advice on how to optimise the potential of their alcohol offering.
In the On Trade we focus on inspiring consumers in their choices, driving premiumisation and delivering consistent high quality – the key factors that contribute to consumer satisfaction and help build business reputation.
As part of this, we offer an industry-leading bartender training programme, ‘Diageo Bar Academy’, which provides accredited training to inspire bartenders and raise industry standards. This programme is proven to grow alcohol category sales by 14%* by embedding bar skills, service techniques and product knowledge.
For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.
Visit DiageoBarAcademy.com for more information about our training programme and hints, tips and inspiration for your business.
Diageo products should always be drunk responsibly, for more information please visit: drinkaware.co.uk
*Source: CGA Volume Pool data to November 2017