Ashley Read is CEO of SNEAK Energy, the UK functional drinks brand combining simple benefits, clean formulas and awesome flavours to prove that function doesn’t need to be boring. With almost two decades’ experience across drinks and sports nutrition, Ash’s career has spanned commercial, brand, marketing and executive leadership roles at Science in Sport, Britvic and AB InBev.

Since joining SNEAK in 2022, Ash has led the brand through its next stage of growth, taking its distinctive approach to energy, hydration and nutrition to a much wider retail audience while protecting the identity and highly engaged community that made it different in the first place.