Tom Smith is Marketing Director West at Vinarchy where he leads the regional marketing organisation across brand marketing, category and insights, omnichannel, creative and content, and brand experiences.

He is passionate about putting consumers and shoppers at the heart of growth, connecting insight, creativity and commercial thinking to build brands and grow the wine category. Most recently, Tom has been closely involved in Vinarchy’s Vintelligence category growth strategy, which brings consumer insight, brand thinking, and innovation together to identify new opportunities for the future of wine.