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Low-No and Mid Strength: Winning Over the Moderate Drinker
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Panel discussion
Main Room
A deep dive into the growth of low, no and mid-strength alcohol, which will explore how retailers and hospitality operators can better attract moderation-minded consumers through ranging, promotion and channel-led innovation.
What you will takeaway from this session:
- The low & no category has gone from strength to strength, primarily driven by the off-trade. Where does it go from here, and can the on-trade catch up with the success of the retailers?
- What lessons can each channel learn from each other?
- Thanks to duty changes, is mid-strength finally becoming mainstream?
- How should retailers and operators range and promote mid-strength in-store/on-menu?
- Which category is more important – mid-strength or alcohol-free?
Speakers