Laura Willoughby MBE is a changemaker using social business to shift culture and one of the UK’s leading voices on inclusive drinking. She is co-founder of Club Soda, a social impact business working to make alcohol-free, low and mid-strength drinks more available, visible and celebrated.

What began as a grassroots consumer movement is now driving systems change across policy, trade education, research, festivals, global industry summits and curated retail ranges that actually sell. For more than a decade, Laura has worked at the crossroads of culture, commerce and public health, helping individuals, businesses and institutions rethink their relationship with alcohol by expanding choice and building markets that make healthier options easier and commercially smart.

She advises governments, retailers, producers and venues in the UK and internationally, and is known for connecting people, ideas and opportunities to move the no, low and mid-strength sector forward.