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Soft Drinks Have Gone Functional, But Has the Fun Gone?
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Breakout
Bishopgate
From high-fibre to added magnesium, it seems every other new soft drinks launch has an added functional claim. These products respond to demand from consumers for healthier soft drinks options but how much mainstream appeal do they actually have? Which functional claims are proving most popular with consumers, and which are unlikely to ever take off? And whatever happened to good old-fashioned fizzy pop?
What you will takeaway from this session:
- Which functional ingredients and health claims are genuinely resonating with consumers, and which are at risk of becoming passing fads?
- How can brands balance functional benefits with taste, accessibility and mainstream appeal in an increasingly crowded soft drinks market?
Speakers