Grace is Head of Group Innovation at Fever-Tree, responsible for shaping the future growth pipeline across the brand’s global portfolio.

Her work spans product innovation, strategy and brand design, turning emerging opportunities into premium products and experiences that give people more reasons to choose Fever-Tree.

Working across global markets and functions, Grace leads innovation from the early stages of identifying an opportunity through to developing the product, proposition and experience that brings it to life. Her focus is on building a pipeline that balances what consumers want next with what makes sense for the brand and has the potential to drive meaningful commercial growth.

She is particularly interested in how the drinks landscape is evolving as the boundaries between traditional categories continue to blur. From new flavours and formats to moderation, functionality and changing social occasions, Grace is passionate about creating drinks that feel relevant to how people want to drink today, without simply chasing the latest trend.

Ultimately, she believes the best innovation has a clear reason to exist, tastes great and, ideally, gives people something new to talk about over a drink.